About | Marketing By Deepak Consulting Group

With 15+ years leading marketing operations, demand generation, and ABM programs, I have driven $4.9M in tracked incremental revenue by combining data science, automation, and strategic campaign design. I hold three Marketo Certified Expert certifications and have led teams at Conduent, Thomson Reuters, Quantum, Ivanti, and K12 Coalition.

Most marketing teams still treat operations and automation as support functions. I treat them as revenue systems. The goal is never more activity. The goal is more pipeline and more closed revenue that can be tracked back to the work.

I combine strategic marketing thinking with hands-on technical execution. I do not just design the system. I build the first version, prove it works, and hand it off running. That collapses the gap between strategy and execution.

What I have delivered

• Generated $1.32M in revenue by building an R-based segmentation engine clustering 164K records, enabling precision targeting across high-value audience tiers
• Delivered $1.23M in incremental revenue at Conduent through a change management initiative that improved engagement metrics and opportunity volume across 23 business lines
• Produced $373K in revenue at SAP through campaign analysis and landing page optimization, lifting qualified lead capture by 11.2%
• Reduced customer acquisition costs 19% and lifted lead conversion 15% at Quantum through a full MarTech audit and system optimization
• Collapsed SMS opt-out rates from 65.9% to 8.2% over 3 years while scaling outbound volume, protecting deliverability and list revenue
• Built and deployed a 7-cluster ML segmentation model that increased email CTR by 85%+, reduced send volume by 17%, scaled the database 4x, and drove ~$1.3M in incremental revenue

What I actually do

•Build AI-powered workflows using n8n, Flowise, Node.js, and LLMs to replace manual processes with intelligent automation
•Lead full-stack marketing audits covering paid search, SEO, CX and UX, landing page optimization, and conversion architecture
•Develop real-time dashboards in Looker Studio, GA4, and HubSpot with proactive alerting and forward-looking performance indicators
•Bridge Sales and Marketing through shared KPIs, lead lifecycle design, and inside sales alignment to reduce cycle time and improve conversion rates
•Scale data infrastructure (e.g. HubSpot 160K → 1.7M records) so sophisticated B2B targeting and personalization become possible

Tech stack

Marketo (3x Certified Expert) · HubSpot · Eloqua · Salesforce · Snowflake · Looker Studio · GA4 · DemandBase · LeanData · n8n · Flowise · Node.js · SQL · R · Python · Tableau · PathFactory · ON24

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About Deepak

What I have delivered

What I actually do

Tech stack