Free Scorecard
A practical 12-statement diagnostic to assess whether you are still running spray and pray tiers or building precision segments that drive pipeline, support sales, and keep multi product campaigns from colliding.
Data
Quality, completeness, and multi product readiness of the data that feeds segments.
Rigor
Statistical methods and R based approaches instead of pure rules and opinion.
Activation
Segments live in HubSpot or Salesforce and are used in real campaigns and reporting.
Multi Product
Rules that prevent product campaigns from overlapping and cannibalizing each other.
Governance
Ownership, measurement, and the ability to improve segments over time.
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